Creative Directors: Jim Capp & Graham Drew
Director: Lee Ford through Therapy Films
Illustrations: ilovedust
The Rugby League wanted a rebrand to increase the visibility of their sport in a world dominated by football and rugby union. We pitched. We won.
Then we had to ask a 2m tall, 18st man if he’d do what we asked. Thankfully, he would.
We also rewrote their brand guidelines, redesigned their logos, and even helped rename the League structure.
This is what it all looked like.