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The RFL

The Rugby League wanted a rebrand to increase the visibility of their sport in a world dominated by football and rugby union.

We pitched. We won.

Then we had to ask a 2m tall, 18st man if he would do what we asked. Thankfully, he didn't mind.

It was slightly less scary to create everything alongside the TV spot - 96 sheets, press ads for games, and all sorts of branding from the biggest RFL events down to grassroots level.

Creative Directors: Jim Capp & Graham Drew.
Director: Lee Ford through Therapy Films.
Illustrations: ilovedust.

The Rugby League wanted a rebrand to increase the visibility of their sport in a world dominated by football and rugby union.
We pitched. We won.
Then we had to ask a 2m tall, 18st man if he would do what we asked. Thankfully, he didn't mind.

It was slightly less scary to create everything alongside the TV spot - 96 sheets, press ads for games, and to rewrite their brand guidelines down to grassroots level.

Creative Directors: Jim Capp & Graham Drew.
Director: Lee Ford through Therapy Films.
Illustrations: ilovedust.