We pitched for Carwow, a car-buying startup that we thought shouldn’t look like a car-buying startup.
We won. Then we took a pack of cars to a forest and turned them loose.
Here’s the campaign that came out the other end.
Chief Creative Officers: Ben Middleton & Stu Outhwaite-Noel
Director: Georgi Banks-Davies through Skunk
Photographer: Todd Antony through Wyatt Clarke & Jones